With over 2,500 stores, Boots are one of the leading pharmacy-based and beauty led retailers in the UK. Every year in November and December they deliver training to distribute knowledge to over 45,000 users (including temporary Christmas staff) about their Christmas offers, products and services.
Historically this training had consisted of a standard 20 minute e-learning module, but with the high volume of new offers and products they receive at Christmas, Boots decided it was time to try something different in order to refresh their training approach, encouraging excitement and generating emotional responses from their learners.
This work was undertaken with Mind Click prior to it’s acquisition with Learning Pool and having worked with Mind Click for over 5 years, Boots entrusted them with the difficult challenge of creating a unique and innovative solution that would reinvigorate their Christmas training.
“We trusted the team to come up with a great solution when we set them the difficult challenge of creating something wildly different to our previous training delivery” – Steven Evans, Retail Learning Academy Manager, Boots