HelloFresh is the leading global provider of fresh food at home. The business aims to provide each household in 11 markets with the opportunity to enjoy wholesome, home-made meals with no preparation, no shopping and no hassle. Everything required for delicious meals is carefully planned, carefully sourced and delivered to the front door of each subscriber at the time most convenient for them.
Behind the scenes, a huge data-driven technology platform puts HelloFresh in prime position to leverage subscriber touch points. This allows the company to consistently manage supply chains and demand, and to optimise the customer experience as well as its business economics.
It’s a subscription business model, with regular delivery, enables the company to fundamentally change the way consumers shop for food and to develop new ways people prepare and consume meals, changing the traditional food supply chain.